Tag Archives: business

Are You Ready?

Breaking News! The Shining Stars Pay-It-Forward Community announces the Official Launch of the life-changing game-changer I’ve been telling you about!

The Shining Stars Pay-It-Forward Community is different from any other MLM in the world.

What makes us so special?

We earn money by helping others. We are a humanitarian community whose motto is No-Family-Left-Behind.

We care for the less fortunate & show it by sharing & helping others.

*Join us. Join me, LaJuan Preston*

https://shiningstarscommunity.com/

Want more info? CLICK THE LINK BELOW to Watch the Video, then Go to “Contact Me.”

www.skool.com/shiningstarscommunity/official-launch-12am-edt-31st-oct-tonight

Funnels Fix What Bad Websites Break

I’ve noticed something lately: a lot of websites look polished at first glance but still fail to do their actual job. They load quickly, they have …

Funnels Fix What Bad Websites Break

Want to boost visibility and reach your desired target audience? Funnels can help! Read “Funnels Fix…” and get back to work, marketers!

Target your audience. 🎯

SPIRITUALLY GUIDED ENTREPRENEURSHIP: ALIGNING PURPOSE AND BUSINESS

WHAT IS SPIRITUALLY GUIDED ENTREPRENEURSHIP?

“Spiritually Guided Entrepreneurship is the practice of integrating spiritual principles, intuition, and personal values into the foundation of your business. This approach combines the pursuit of material success with a deeper sense of purpose, ethical practices, and alignment with universal energy. Entrepreneurs who follow this path believe that business success is not solely about profits, but about fulfilling a mission that contributes to the greater good.” Read more: Beyond the Visible.

Beyond the sky lies your destiny! Click the link!
SPIRITUALLY GUIDED ENTREPRENEURSHIP: ALIGNING PURPOSE AND BUSINESS

Download your Free “Universal Success Principles” Pdf Now…

and discover why success is not an accident!

Success & the ‘4-Letter word!’

Marketing Perspective

Making Your Home Business Work: Why Influencers Are Your New Best Friends

Because growing your brand from your kitchen table shouldn’t feel like rocket science in slippers.


In today’s day and age, it’s impossible to scroll through social media, from TikTok to Instagram, even Facebook and X, without seeing what are now …

Marketing Perspective

🏡 Welcome to Home Business Life

Running a home business sounds dreamy, right?

Work from anywhere. Pajamas all day. Flexible hours.

But the reality? You’re juggling Zoom calls, marketing strategies, a dozen browser tabs… and still wondering where all the customers are hiding.

Here’s the truth:
If you want your business to really work, you need to stop doing it all alone—and start leveraging influence.


🤝 Enter: Influencers—the Trust Builders

People don’t buy products. They buy trust.
And guess who already has that trust with your ideal audience?

Influencers. 🎯

These everyday social media personalities are the new word-of-mouth. When they talk, their audience listens. When they love something, their followers check it out. And when they recommend your product or biz opportunity, you’re suddenly not a stranger anymore—you’re a friend of a friend.


💡 Micro-Influencers = Mighty Results

You don’t need a Kardashian to boost your biz.
In fact, influencers with smaller followings (1,000–10,000) often get higher engagement and feel more relatable. They’re authentic, approachable, and more affordable to work with.

Think:

  • A wellness coach who shares your supplement
  • A budget-savvy mom who loves your side hustle
  • A fitness junkie who raves about your protein shake

🛠️ How to Use Influencers Effectively

🔍 1. Find Your Perfect Match

Use hashtags, niche groups, or influencer platforms to find creators whose content aligns with your brand values.

💬 2. Start a Genuine Conversation

Don’t go in cold with a “Hey, promote my stuff!”
Comment on their posts, share their content, and build rapport.

🎁 3. Offer Real Value

Whether it’s a free sample, affiliate link, or commission, make it worth their while. Keep it professional—and generous.

🗣️ 4. Let Them Speak Their Truth

Scripted posts feel fake. Give them the freedom to share your product or story in their own voice. Authenticity = trust.


🚀 Let Influence Work for You

Using influencers isn’t just a trendy marketing move—it’s smart business. It helps you:

  • Build credibility faster
  • Reach targeted audiences
  • Increase conversions
  • Free up your time to focus on growing your business

And let’s be honest—having someone else sing your praises while you sip coffee in your robe?
Now that’s the dream. ☕✨


📢 Your Turn!

Have you tried influencer marketing for your home business?
Drop a comment below or share your success story—let’s build this thing together!


Making your home business work means using Influencers as an effective tool to build trust!

This is a worthwhile marketing tool that’s making money for a lot of entrepreneurs who are just starting out, in an effort to brand themselves!

Melissa’s Journey: Making Money with Social Media

Melissa Williams had always been a hard worker. At thirty years old, she had built a stable life for herself and her six-year-old daughter, Ava. She took pride in her job as a customer service representative, a role that allowed her to provide for her family and maintain a sense of independence. But life, as Melissa knew it, took a sudden and devastating turn when she was laid off due to corporate downsizing.

The news hit her like a tidal wave. The steady paycheck she relied on was gone, and with it, her sense of security. Rent, bills, groceries—everything became an overwhelming burden. She spent weeks applying for jobs, only to receive rejection after rejection. As savings dwindled and the weight of responsibility pressed down on her, Melissa found herself at a crossroads. She could either continue down a path of uncertainty or take control of her own destiny.

One evening, as she tucked Ava into bed, her daughter asked, “Mommy, why do you look so sad?” The innocent question shook Melissa to her core. She realized she couldn’t afford to let despair dictate her future. She had to find another way.

Melissa had always dreamed of working for herself but had never dared to take the leap. With her back against the wall, she decided to explore opportunities in online business and freelancing. She had a passion for wellness and holistic living, something she had researched and practiced for years. What if she could turn that passion into a source of income?

Determined, Melissa spent sleepless nights learning about digital marketing, social media branding, and e-commerce. She started a blog, “Wellness for Every Woman,” sharing insights on nutrition, mindfulness, and self-care. At the same time, she became a consultant for a wellness product company, promoting supplements and health programs that she truly believed in.

The beginning was tough. With no steady income, she had to be resourceful. She leveraged social media to build an audience and connected with like-minded individuals in the wellness industry. There were days of doubt, moments of exhaustion, and setbacks that tested her resolve. But Melissa refused to give up.

Soon, Melissa became a natural on social media. She created engaging content, posted educational reels, and shared behind-the-scenes peeks into her daily routine. One of her most popular campaigns was titled “Hydrate to Elevate,” where she taught her followers about the importance of proper hydration for mental clarity, energy, and overall well-being. Her Instagram stories featured tips, hydration challenges, and even DIY fruit-infused water recipes that Ava helped her prepare.

Her inbox started to fill with messages:

Join as many social media platforms as you can manage.
  • “Melissa, I never realized how much better I feel just by drinking more water! Thank you!”
  • “Your hydration tips were a game-changer. I used to feel sluggish all the time. Not anymore!”
  • “You make wellness feel doable and fun. Keep going, girl!”

Melissa also received testimonials in the comments of her Facebook group:

  • “This community is amazing. I’ve already lost five pounds just by following Melissa’s hydration and mindfulness tips!”
  • “Thank you, Melissa, for reminding us to take care of ourselves. It starts with the basics.”

With every post, Melissa not only grew her audience but created a movement around wellness that empowered everyday women. She became a beacon of hope and positivity, and her authenticity shone through everything she did.

Months passed, and slowly but surely, her efforts bore fruit. Her blog gained traction, her wellness products started selling, and she even secured a few brand collaborations. With each small victory, her confidence grew. By the end of the year, Melissa was earning enough to support Ava and herself. More importantly, she was doing something she loved while helping others improve their well-being.

Looking back, Melissa realized that losing her job was the best thing that had ever happened to her. It forced her to step out of her comfort zone, rediscover her passions, and carve out a path on her own terms. What once felt like an insurmountable obstacle had become the turning point of her life.

Now, Melissa shares her story to inspire others facing setbacks. She reminds them that adversity isn’t the end—it’s often the beginning of something greater. “You are stronger than you think,” she tells those who reach out to her. “Sometimes, the only way to rise is to fall first.”

Build your own unique brand while connecting with like-minded people.

Want to learn how Melissa used social media to grow her business and inspire others?

🎥 Watch this video on YouTube: “How to Use Social Media to Market Your Business” — and start your own journey to success today!

Brand Building for Success: Attract Clients Online Today

In today’s digital age, creating a strong personal or business brand is essential for attracting clients and standing out in a crowded online marketplace. With the right strategy, you can build a loyal following and connect with your ideal audience in a way that feels authentic and sustainable.

The video below explores a simple yet effective online brand strategy, showing you how to attract the right clients and establish a strong presence. This article complements the video by providing key insights and actionable steps to help you grow your brand in 2025.

1. The Rise of Digital Brand Building in 2025

The online business landscape is evolving rapidly, and 2025 presents more opportunities than ever to establish a powerful digital presence. Social media algorithms favor authentic engagement, video content dominates, and AI-driven personalization is shaping how brands connect with audiences.

Why Digital Brand Building Matters in 2025:

• Consumers trust personal brands more than faceless corporations.

• Short-form videos (TikTok, Instagram Reels, and YouTube Shorts) are the most effective way to engage audiences.

• Niche communities on platforms like LinkedIn, Facebook Groups, and Discord drive deep customer loyalty.

• AI tools help automate content creation while maintaining a personal touch.

By embracing these trends, you can position yourself as a go-to expert in your niche and attract high-quality clients.

2. Defining Your Ideal Client

Before building a brand, you must clearly define who you want to serve. Trying to appeal to everyone leads to a diluted message that doesn’t resonate deeply with anyone.

Steps to Identify Your Ideal Client:

1. Create a Client Persona – Outline details such as age, interests, pain points, and goals.

2. Understand Their Needs – What problems are they facing? How can your brand provide solutions?

3. Find Out Where They Spend Time Online – Are they on Instagram, LinkedIn, TikTok, or in specific online communities?

4. Speak Their Language – Use words, tone, and style that align with their communication preferences.

When you deeply understand your ideal client, creating content that attracts and engages them becomes effortless.

3. Crafting Your Unique Brand Voice

Your brand voice is how you communicate your message, and it plays a crucial role in making you memorable. A strong brand voice helps you connect emotionally with your audience, build trust, and stand out from the competition.

How to Define Your Brand Voice:

• Authenticity Wins – Speak in a way that aligns with your true personality and values.

• Consistency is Key – Use the same tone across all content (website, social media, emails, videos).

• Emotion Drives Engagement – Infuse storytelling, passion, and personality into your messaging.

• Align with Your Audience – If your ideal clients prefer a professional tone, match that; if they enjoy a casual, friendly vibe, adopt that style.

A well-defined brand voice makes your messaging powerful and ensures that potential clients immediately recognize your content.

4. Growing Your Online Presence in the 2025 Social Media Marketplace

With ever-changing social media trends, it’s crucial to know what works in 2025 to build your audience and attract clients.

Effective Strategies to Grow Your Brand Online:

1. Leverage Video Content – Platforms like YouTube, Instagram Reels, and TikTok favor engaging, short-form video content.

2. Be Active on the Right Platforms – Focus on where your ideal clients are, rather than trying to be everywhere.

3. Engage, Don’t Just Post – Respond to comments, interact in groups, and build relationships.

4. Utilize AI and Automation Wisely – Use AI tools for scheduling and insights, but maintain a personal touch.

5. Offer Value-Driven Content – Share educational, inspirational, or entertaining content that solves problems for your audience.

6. Build an Email List – Social media algorithms change, but an email list gives you direct access to your audience.

By implementing these strategies, you’ll not only grow your online presence but also create a brand that attracts loyal clients who value what you offer.

Final Thoughts

Building a strong brand online is no longer optional—it’s essential for success. By defining your ideal client, crafting an authentic brand voice, and using smart social media strategies, you can create a business that thrives in 2025 and beyond!

Attract online clients like crazy!

How to Balance Your Day Job with a Network Marketing Side Hustle

Balancing a full-time job with a network marketing side hustle can feel like juggling two very different but equally demanding roles. Yet, with the right strategies, you can thrive in both arenas. Here’s how to manage your time, energy, and focus effectively to ensure success in both 

your career and  your side business.

Use your evenings to make some extra cash!

1. Master Time Management

Time management is the cornerstone of balancing a day job with a side hustle. Here’s how to do it effectively:

  • Use a Planner: Whether it’s a digital calendar or a traditional planner, scheduling your tasks is crucial. Dedicate specific blocks of time to your side hustle, ensuring it doesn’t interfere with your primary job responsibilities. For example, if you work a 9-to-5 job, you might block out an hour in the morning before work and another hour after dinner to focus on your network marketing tasks.
  • Prioritize Tasks: Not all tasks are created equal. Use the Eisenhower Matrix to categorize your tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Focus on the tasks that are both urgent and important, such as following up with leads, attending training sessions, and preparing for presentations.
  • Set Boundaries: Clearly define your work hours and stick to them. Let your family, friends, and clients know when you’re available and when you’re not. For instance, you might designate Saturdays as your primary day for network marketing activities, while weekdays are focused on your full-time job.

2. Leverage Your Existing Network

One of the advantages of network marketing is that it often revolves around leveraging personal connections. Here’s how you can maximize your network without compromising your day job:

  • Start with Colleagues: While it’s important to maintain professionalism at your day job, casually mentioning your side hustle in conversations can be a natural way to introduce it. For example, during a lunch break, you might share a success story about how your products or services have helped someone.
  • Use Social Media Wisely: Social media platforms are powerful tools for reaching out to your network without being intrusive. Dedicate specific times to engage with your audience, respond to inquiries, and share valuable content related to your network marketing business. For example, you might set aside 30 minutes each day to post on Instagram and respond to comments or messages.
  • Host Virtual Events: Virtual events are a great way to reach multiple people at once without requiring a significant time commitment. Consider hosting a webinar or a Facebook Live session during evenings or weekends to showcase your products, share your journey, or offer valuable insights into the industry.

3. Automate and Outsource

Efficiency is key when juggling multiple responsibilities. Here’s how to streamline your side hustle:

  • Automate Routine Tasks: Use automation tools to handle repetitive tasks such as email marketing, social media posting, and follow-ups. Tools like Hootsuite or Buffer allow you to schedule social media posts in advance, ensuring your business remains active even when you’re focusing on your day job.
  • Outsource Where Possible: Identify tasks that can be delegated to free up your time for higher-priority activities. For example, you might hire a virtual assistant to handle customer inquiries, order processing, or managing your calendar.
  • Leverage CRM Systems: Customer Relationship Management (CRM) systems can help you keep track of your prospects and customers, automate follow-up emails, and manage your sales pipeline efficiently. This allows you to stay organized and ensure no potential lead falls through the cracks.

4. Stay Motivated and Avoid Burnout

Do what you enjoy!

Balancing a day job and a side hustle can be exhausting. Here’s how to stay motivated and avoid burnout:

  • Set Achievable Goals: Break down your long-term goals into smaller, manageable tasks. For example, if your goal is to earn a certain amount of income from your network marketing business, set monthly or weekly income targets. Celebrate your successes along the way to keep your motivation high.
  • Take Care of Your Health: Your physical and mental health are crucial to sustaining long-term success. Ensure you’re getting enough sleep, eating well, and incorporating physical activity into your routine. Simple practices like taking a short walk during lunch breaks or practicing mindfulness exercises can significantly improve your energy levels and focus.
  • Stay Connected with Your Why: Remind yourself regularly why you started your side hustle. Whether it’s financial freedom, personal growth, or providing for your family, keeping your “why” at the forefront of your mind will help you push through challenges.

5. Maximize Your Learning and Development

Investing in your personal and professional development is essential to growing your side hustle without sacrificing your day job. Here’s how:

  • Attend Industry Events: Attend workshops, webinars, and conferences related to network marketing. These events are often held on weekends or evenings, making them easy to fit into your schedule. Not only will you gain valuable knowledge, but you’ll also expand your network.
  • Read and Listen to Experts: Consume content from industry leaders through books, podcasts, and blogs. For example, you might listen to a podcast on network marketing strategies during your commute to work or while exercising.
  • Seek Mentorship: Find a mentor who has successfully balanced a day job with a side hustle. Their guidance can provide you with valuable insights and shortcuts, helping you avoid common pitfalls.

Call to Action: Take the Next Step Towards Success

Balancing a day job with a network marketing side hustle is challenging, but with the right strategies, you can achieve remarkable success in both areas. If you’re ready to take your side hustle to the next level and want personalized guidance tailored to your unique situation, I invite you to Contact Me. Together, we can create a plan that helps you thrive in your career and your network marketing business. So Contact Me today!

Cynthia Preston

The Benefits of AI for Effectively Connecting with Your Target Market: A Humorous Guide

Let’s face it: connecting with your target market can sometimes feel like shouting into the void, hoping someone—anyone—shouts back. Enter AI, your virtual marketing sidekick, ready to swoop in like a caffeinated superhero who never sleeps. Here’s a lighthearted look at how AI can save your marketing strategy (and your sanity).

1. AI Knows Your Customers Better Than You Do

You think you know your audience because you spent three hours analyzing spreadsheets? Please. AI eats spreadsheets for breakfast. With its ability to process mountains of data, it can tell you things about your audience you never thought to ask.

Example:

• You: “My customers like coffee.”

• AI: “Actually, 67% prefer oat milk lattes on Tuesdays after a tough morning yoga class.”

Creepy? Maybe. Useful? Absolutely.

2. AI Writes Like Shakespeare (After a Marketing Workshop)

Forget staring at a blank screen, wondering how to turn “Buy My Stuff” into something persuasive. AI tools like ChatGPT (ahem) are here to craft email subject lines, blog posts, and social media captions that convert.

Your old post: “Check out our product!”

AI’s post: “Transform Your Morning Routine with the Mug That Makes Mondays Bearable.”

Even Shakespeare would nod in approval (and maybe buy a mug).

3. AI is the King of Personalization (Without Getting Creepy… Mostly)

AI can personalize messages so well your customers might think you’re secretly reading their minds. It’s all fun and games until someone emails back, “HOW DID YOU KNOW I JUST BOUGHT SOCKS?”

The trick is to use the data subtly. AI can help segment audiences so you’re not sending lawnmower ads to apartment dwellers or toddler toy promotions to retirees. Unless, of course, the retiree has a very mischievous grandchild.

4. AI Never Forgets (Unlike You After 3 PM)

Let’s be honest: you’ve forgotten to follow up with a potential lead more times than you care to admit. AI, on the other hand, is a machine—it doesn’t forget, doesn’t get distracted by cat videos, and doesn’t need coffee breaks.

AI will send that follow-up email, remind you about upcoming trends, and even suggest the best time to post on social media—all while you’re binge-watching your favorite show.

5. AI Can Handle Rejection Like a Pro

When a potential customer ignores your lovingly crafted email, you spiral into self-doubt. AI? It shrugs, analyzes the data, and suggests tweaking the subject line. No hard feelings, no emotional baggage.

And if someone sends back a snarky reply? AI doesn’t cry into its keyboard. It just flags them for future “careful communication.”

6. AI Multitasks Like a Champ

Humans: “I can write a blog post OR answer customer emails.”

AI: “I just analyzed your website traffic, created a 12-step email campaign, and translated your ad copy into Spanish, French, and Klingon. What’s next?”

Honestly, it’s like having the world’s most efficient intern, minus the coffee runs.

7. It Frees You Up for the Fun Stuff

With AI handling the boring, repetitive tasks, you can focus on the parts of your business you actually enjoy—like brainstorming big ideas, chatting with customers, or debating whether your brand’s vibe is more “modern minimalist” or “retro chic.”

Meanwhile, AI is busy making sure your campaigns are running smoothly in the background.

Final Thoughts

AI isn’t here to replace you—it’s here to make you look like a marketing genius with half the effort. So, embrace the tech, automate those tedious tasks, and let AI do the heavy lifting.

Now if only AI could fold laundry… but hey, one miracle at a time.

What’s your favorite way to use AI in your marketing? Let me know in the comments—unless your AI assistant beats you to it.

Marketing Perspective

In today’s day and age, it’s impossible to scroll through social media, from TikTok to Instagram, even Facebook and X, without seeing what are now …

Marketing Perspective

Using Influencers to build trust just makes sense. This is a worthwhile marketing tool that’s making money for a lot of entrepreneurs who are just starting out, in an effort to brand themselves!

Making your home business work means using Influencers as an effective tool to build trust!

Bringing change

What is Billions in Change?

Billions in Change develops and delivers inventions that help the unlucky half of the world meet basic needs for water, electricity, food, and healthcare.  https://youtu.be/UE8exLmcu-Y?si=DptR0mBd4WHGDu74


 These essentials lay the groundwork for enhanced education, health, and economic uopportunities, empowering individuals to uplift their lives and those around them. To learn more, watch the film

True Hydration matters!

WHY PARTNER WITH US?

There’s no better feeling than knowing it was because of You, someone’s life has been changed forever! Sure, the money is great. And we all need money. We could all benefit from having More of it. 

But money comes and then it goes.

Inward gratification and self-satisfaction is everlasting and can’t be bought! 

That’s what you get with Billions in Change, and no one or nothing can ever take that from you. That feeling that drips into your soul will always be a part of you! 

Join us!